NETFLIX MEMEVERSE

Memes reshape our way of looking, tingle our senses and give us references. They are more present than ever in our everyday lives, especially for young adults. How can Netflix use memes as a tool to convince consumers of their multi-cultural programming? This can be done by creating the Memeverse, a new feature on Netflix that allows users to explore non-English content through the universality of memes.

D&AD Newblood Entry 2022 for Netflix